Network marketing is Simple, but doing the old way (i.e. cold calling people) is NOT easy.
Don’t kid yourself!
Let me explain my view of why network marketing is notorious for having a 95% or higher failure rate..
Have you ever heard of Occam’s razor?
It states that the simplest explanation for a phenomenon is usually the best. We’ll use this theory to explain why more than 95% or more network marketers fail.
Ready?
Most network marketers fail because the marketing methods that they are taught don’t work 95% or more of the time.
So we’re led to ask the next logical question, what are most fledgling network marketers taught?
Well, I can only speak from my experience, but what I was taught was to buy and cold call leads.
Now, I’m not going to say this doesn’t work, but I will say is that after six months of cold calling leads for 3 hours a day with very little success this tactic doesn’t work for me.
Honestly, unless you’re natural born confident sales leader going into your network marketing career you’ll probably have these same results.
Don’t get me wrong some people are very good at cold calling leads, but most people aren’t.
What happens to most people after they’ve spend thousands of dollars on leads with very little success after months of effort?
They run out of money. They get burned out and then . . .
They give up.
Another important factor contributing to why most network marketers fail is the type of leads they buy.
Why does the type of leads network marketers use make a difference?
Well . . .
Business opportunity leads, the leads most new network marketers are told to use, are generic. These leads answer an ad that just asks them if they want to be financially free or make money from home or something like that.
Well . . . of course they do!
But that doesn’t mean they want anything to do with YOUR network marketing program.
When the average network marketer calls these generic business opportunity leads the leads don’t know anything about the network marketer’s business and for the most part honestly don’t care.
This leads to the fledgling network marketer hearing a lot of “NOs”.
Hearing NO all the time leads to quite a bit of self doubt, both about the network marketer’s own ability and the validity of their association with their network marketing company.
Negative feelings begin to harbor and as I said before eventually the network marketer gives up, usually within 3-6 months.
The fledgling network marketer’s perception of their business goes from one of opportunity to one of complete doubt and negativity.
Reality follows perception, so because the fledgling network marketer believes both themselves and their business as having little hope this becomes TRUE. That’s basically why 95% of network marketers fail if you asked me.
Resource Box:
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This blog is directed towards the “if the shoe fits” people. Just a reality check on what type of focus is being put towards your MLM career. If its not working, are you giving up or are you in the process of being fired.
I remember back when my MLM was about to give me the pink slip, I dug deep down within myself and told my company “screw you” I will survive.
Better yet, I’ll find support systems because obviously their system wasn’t bolted together the way it should’ve been. Get my point? I was never taught to market myself first, and brand myself. I always found a way if there was such a way, to perservere. Continue to be all you can be, and don’t slow down or give up just because you or your company is lacking in an area.
Everybody listen very carefully. If you were an MLM company. Would you have been fired by now? Are you slacking? What happened to the goals you set? Or were they just wishes? Wow! This is serious people. Your family & friends, and more importantly your bill collectors are looking at you and saying SHOW ME!
Don’t set goals because usually they are your MLM’s goals. Make your OWN goals on being productive and by God STICK TO THEM! If you are no longer “feeling” your MLM, improvise….try branding yourself for once.
Stop signing up people just to reach rank advancement. Take the time and interview your potential business partner. In the long run they might not be who you need in your downline.
More importantly, YOU might not be who they NEED. People need a leader, and how can you be a leader if honestly you would’ve been fired by now?
Again, if you were the owner of YOUR company, would YOU have been fired by now? Think about it. I know in times past, I would’ve been fired over and over again. Till many moons ago, I took the time to get serious and form prosperous habits.
~until next time
There is nothing like a clear, detailed and concise game plan to guide your success in network marketing. The following is a summary of some of the key elements to developing such a successful game plan.
Based on your overall vision for what your networking business will ultimately provide for you, what are your income expectations and your time frame for achieving them? Start with a six-month schedule. Although your vision will require a more general plan, focus first on your immediate actions.
Record the highlights of every conversation you have with each prospect.
Record the developmental area you plan to concentrate upon. What worked? What was missing?
How could you be more effective? How could you listen and communicate more powerfully?
Keep track of your chosen development areas as you prospect. You’ll see tremendous improvement in your effectiveness, and you will be able to put to use everything you learn.
Network marketing is always about duplication. Find something that works for you and then go out and teach others how to do it. Keep this in mind as you develop your game plan. If it’s not duplicable, it will be of little use to those who follow your leadership.
~bye for now
